Infosys DC wanted Infoscions to come forward and engage in DC Work. From facilities within the DC to Brand Building and Communication. The other aspects of the curriculum were social conscience and people & engagement. I chose Communication and Brand Building coz thats what I am looking to improve in the coming future.. Here is my nomination for the Voice of Youth, 2007. Optimistic about my presentation and looking forward to be a part of it and contribute for betterment of the DC... So here it goes....
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The success story of Infosys has been privy to billions across the globe. The name that started with a few entrepreneurs trying to create disruptive innovation has created ripples in the global market. Motivation, ability and value system are all parts of the mosaic that brand Infosys is made up of. Effective communication has undisputedly been a major underpin for the humungous growth achieved. Palpable through our brand ambassadors NRN and Nandan who have been bestowed the gift of gab by the almighty have endorsed brand Infosys across all major continents over two decades now. They had the ability to articulate their potential through dialects and writings and that eventually turned the tide in their favor. So are the achievements of our mentors and the branding they’ve created enough for the brand to remain a front-runner for the next couple of decades?
Brand building is definitely not a destination. It’s an endless journey one has to forego. With evolving markets and competition, the brand is not just confined to the products and services that an organization offers. It relates to the every minuscule particle associated with the organization that propels it towards glory and success. Process, values and resources are the three rudimentary conglomerates of an organization. On further decomposition; the services and products, environment, culture, values, technology, cash, people; all constitute to the tiers of a brand. Prima facie we possess these in abundance, whether in numbers or caliber! It is important to portray the constituents correctly and impressively to enhance a product’s reputation. It’s not only imperative to communicate the brand to our clients and business partners but also customary to share insight with our employees.
Brand building through display of infrastructure, facilities, corporate etiquettes and performance is inevitable. But the important aspect of communication cannot be neglected. Words leave an indelible imprint about an organization’s or individual’s persona. They have to be carved out with utmost caution and prudence, be it a small logo or a brand description. It is pivotal to carry forward the legacy of building brand Infosys from our leaders. People and brand make up for the nitty-gritty of our resources. They continue to bond in an inseparable manner. Their mutual co-existence is inescapable for capturing greater heights. Effective communication can be instrumental in targeting new customers and promote our existing products. A brand can only thrive in the market if it is communicated effectively.
Greater success can be achieved if we divert our onus onto building and endorsing another sub-brand; the buoyant force that keeps Infosys afloat with remarkable achievement and tremendous success – the brand Infoscion. With intake increasing by approximately 35-45% it is imperative to refine this monumental resource. In current situation when companies are hiring at a premium it is monumental to retain the intellect and provide them extraordinary skills in order to sustain growth. Thus it has become consequential to consolidate the inner branding and maintain a high performance workforce that advocates our brand values. Unprecedented growth is augured if we are able to fortify our critical sub-brand. Appropriate measures should be taken to analyze individual growth. Sessions and workshops facilitates in improvising the interpersonal and communicational skills of the employees. The recently conducted C-Enabling Initiative is indeed an applaudable effort to improve upon Infoscions’ communication skills and helping them provide better client satisfaction. Eventually, they are our brand ambassadors who would strengthen the stranglehold of the core brand in the market.
Consequently, it is vital to portray all aspects of the brand simultaneously. Moreover, focus on effective communication and interpersonal skills should be maintained. This would consolidate the foundation of the inner-branding and would be reflected at the core. An open platform should be provided to youngsters brimming with innovative and afresh ideas to keep in sync with the changing markets. Workshops and ILI sessions cater to these requirements. All such endeavors would help making our own organization a great place to work and have fun. Much has been achieved in the past in building brand Infosys, but greater challenges are afoot. It is therefore imperative to take a step in the right direction and keep our goals and vision in line with the evolving markets.
About myself, I have been involved in representing my school and college’s cricket team. Apart from captaining a successful and enthusiastic team, my key responsibilities included organizing matches and suitable venues for the same. We had participated in various state level tournaments. Possessing meager training facilities and starting as minnows, we were able to conquer a major state level tournament in 2005. Apart from cricket, I have been an avid roller hockey player.
On the professional front, I had been involved in the restructure and design for @Business Inc, USA. Working for E2 Solutions India Pvt. Ltd, Bangalore during my summer vacations in July 2004, I suggested the restructuring of the @Business Portal (http://www.atbusiness.us/), its parent company based out of Colorado. The initial version was made using flash pages. The response from the server didn’t turn out to be impressive. Secondly, managing the portal required specialized knowledge in Flash. In order to obtain superior response time, make the portal more user-friendly and customizable it was recommended to restructure it using HTML pages as there was hardly any dynamic content to portray. I took the onus to design the initial version and received warm appreciation from the Director Operations and the COO. It indeed was a mater of pride for me and mounted my confidence manifolds.
My unflappable and unflinching attitude motivates me to take challenging roles. Managing time for the important keeps me enthusiastic about trying different tasks. I might not possess extraordinary talent and remarkable skills, but the never give up attitude yearns me to try the different and emerge victorious.
______________________________________________
The success story of Infosys has been privy to billions across the globe. The name that started with a few entrepreneurs trying to create disruptive innovation has created ripples in the global market. Motivation, ability and value system are all parts of the mosaic that brand Infosys is made up of. Effective communication has undisputedly been a major underpin for the humungous growth achieved. Palpable through our brand ambassadors NRN and Nandan who have been bestowed the gift of gab by the almighty have endorsed brand Infosys across all major continents over two decades now. They had the ability to articulate their potential through dialects and writings and that eventually turned the tide in their favor. So are the achievements of our mentors and the branding they’ve created enough for the brand to remain a front-runner for the next couple of decades?
Brand building is definitely not a destination. It’s an endless journey one has to forego. With evolving markets and competition, the brand is not just confined to the products and services that an organization offers. It relates to the every minuscule particle associated with the organization that propels it towards glory and success. Process, values and resources are the three rudimentary conglomerates of an organization. On further decomposition; the services and products, environment, culture, values, technology, cash, people; all constitute to the tiers of a brand. Prima facie we possess these in abundance, whether in numbers or caliber! It is important to portray the constituents correctly and impressively to enhance a product’s reputation. It’s not only imperative to communicate the brand to our clients and business partners but also customary to share insight with our employees.
Brand building through display of infrastructure, facilities, corporate etiquettes and performance is inevitable. But the important aspect of communication cannot be neglected. Words leave an indelible imprint about an organization’s or individual’s persona. They have to be carved out with utmost caution and prudence, be it a small logo or a brand description. It is pivotal to carry forward the legacy of building brand Infosys from our leaders. People and brand make up for the nitty-gritty of our resources. They continue to bond in an inseparable manner. Their mutual co-existence is inescapable for capturing greater heights. Effective communication can be instrumental in targeting new customers and promote our existing products. A brand can only thrive in the market if it is communicated effectively.
Greater success can be achieved if we divert our onus onto building and endorsing another sub-brand; the buoyant force that keeps Infosys afloat with remarkable achievement and tremendous success – the brand Infoscion. With intake increasing by approximately 35-45% it is imperative to refine this monumental resource. In current situation when companies are hiring at a premium it is monumental to retain the intellect and provide them extraordinary skills in order to sustain growth. Thus it has become consequential to consolidate the inner branding and maintain a high performance workforce that advocates our brand values. Unprecedented growth is augured if we are able to fortify our critical sub-brand. Appropriate measures should be taken to analyze individual growth. Sessions and workshops facilitates in improvising the interpersonal and communicational skills of the employees. The recently conducted C-Enabling Initiative is indeed an applaudable effort to improve upon Infoscions’ communication skills and helping them provide better client satisfaction. Eventually, they are our brand ambassadors who would strengthen the stranglehold of the core brand in the market.
Consequently, it is vital to portray all aspects of the brand simultaneously. Moreover, focus on effective communication and interpersonal skills should be maintained. This would consolidate the foundation of the inner-branding and would be reflected at the core. An open platform should be provided to youngsters brimming with innovative and afresh ideas to keep in sync with the changing markets. Workshops and ILI sessions cater to these requirements. All such endeavors would help making our own organization a great place to work and have fun. Much has been achieved in the past in building brand Infosys, but greater challenges are afoot. It is therefore imperative to take a step in the right direction and keep our goals and vision in line with the evolving markets.
About myself, I have been involved in representing my school and college’s cricket team. Apart from captaining a successful and enthusiastic team, my key responsibilities included organizing matches and suitable venues for the same. We had participated in various state level tournaments. Possessing meager training facilities and starting as minnows, we were able to conquer a major state level tournament in 2005. Apart from cricket, I have been an avid roller hockey player.
On the professional front, I had been involved in the restructure and design for @Business Inc, USA. Working for E2 Solutions India Pvt. Ltd, Bangalore during my summer vacations in July 2004, I suggested the restructuring of the @Business Portal (http://www.atbusiness.us/), its parent company based out of Colorado. The initial version was made using flash pages. The response from the server didn’t turn out to be impressive. Secondly, managing the portal required specialized knowledge in Flash. In order to obtain superior response time, make the portal more user-friendly and customizable it was recommended to restructure it using HTML pages as there was hardly any dynamic content to portray. I took the onus to design the initial version and received warm appreciation from the Director Operations and the COO. It indeed was a mater of pride for me and mounted my confidence manifolds.
My unflappable and unflinching attitude motivates me to take challenging roles. Managing time for the important keeps me enthusiastic about trying different tasks. I might not possess extraordinary talent and remarkable skills, but the never give up attitude yearns me to try the different and emerge victorious.
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